The use of high-quality original photos in marketing has not only become a common practice but is an essential component you will need when it comes to Google authentication and authority. Even though consumers recognize healthcare practices as places they can trust and hold accountable, the website photos may not reflect the professionalism they promise. With advancements and frequent updates in Google’s ranking algorithms, businesses must continually improve and adhere to these requirements, or they may be left behind.
Google Trust Signals
Google TrustRank allows Google to assess trust signals and combat web spam by evaluating whether these signals are legitimate. Trust signals are online elements displayed by businesses or brands that automatically assure consumers of their authenticity. Logos, guarantee symbols, social proofs, and membership stamps are all examples of qualified trust signals.
Patients who find trust symbols on business sites are more likely to click through or initiate contact as they provide an alternative to fall back on if the consumer is unsatisfied. Original photos qualify as trust signals as they communicate authenticity and, if authenticated by Google, receive an “assignee” attachment to Google.
Trust signals can come in the form of photos such as:
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Providing photos of other essential areas or additional spaces provided for consumers, such as parking space and playrooms, enhances trust and satisfaction. Consumers who feel they are viewing real, accurate, original photography are more likely to click through and visit the business website. It is a good idea to post as many photos of your practice as possible and eliminate any guessing on the part of the consumer.
Learn More About Our Services
The Doctor Genius client-facing team can help you understand the kinds of photos that work best for your business. We encourage clients to take as many photos of their business as possible that provide an actual representation of their storefront, interior and exterior spaces, and additional areas as needed. We will sift through the photos to ensure they are consumer-friendly and promote trust and authenticity. To learn more about the services we offer or discuss how we can help you make the most of your website and practice, contact us today or schedule a free demo.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.
