Shay, the long-time office manager of Summit Periodontics & Dental Implants, spoke with us about their struggles with prior website marketers and improved patient acquisition after switching to Doctor Genius (DG). Since their switch to DG, the practice has not only seen an increase in new patient calls but has also received an increase in online traffic, albeit at a lower cost. That’s why, when Shay was asked to describe Doctor Genius in one word, she replied, “Valuable.” As you’ll read, she believes Doctor Genius delivers on the valuable results advertised online and during the initial sales pitch.
Summit Periodontics & Dental Implants, located in Summit, New Jersey, is run by the board-certified periodontist, S. Sharon Maloney, DDS, MS. The practice focuses primarily on periodontal health and offers a wide range of solutions for patients’ needs. However, as a periodontic specialist, Dr. Maloney’s services are geared toward optimizing gum health by diagnosing and treating gum disease at any stage. Her practice performs cleanings, surgical treatments, and nonsurgical solutions, using the most effective technology and methods to treat each patient’s unique case.
The Problem: Lack of New Patients and Revenue Generation
Although they were paying a lot for an SEO package from their previous web marketing company, Summit Periodontics was not seeing an increase in new or repeat patients. While they were happy with the aesthetically pleasing website from their former website provider, they still needed the ingredients of a healthy practice: new patients and increased revenue per patient.
"Although they were paying a lot for an SEO package from their previous web marketing company, Summit Periodontics was not seeing an increase in new or repeat patients."
Dr. Maloney made the switch to Doctor Genius after seeing little to no results in terms of online patient referrals and calls. As Shay put it, “We decided to go with Doctor Genius because they made us feel like they were more of a marketing company versus a website design company” that knew about actual online marketing standards. Along with a nice design, the Doctor Genius team was able to help Summit Periodontics appear first for many of the keywords that they chose, as well as a rise in new patients every month. Since the switch to Doctor Genius, they have seen a “definite increase in new patient phone calls and new patient inquiries” from the new content.
"Since the switch to Doctor Genius, they have seen a “definite increase in new patient phone calls and new patient inquiries” from the new content."
Shay also mentioned that the Doctor was pleased with DG’s fast request turnarounds and welcoming support services. This greatly contrasted their prior experience in which simple website edits to their active website would take 2 to 3 weeks, and no one would contact their practice after somebody completed the request. As she boasted, DG can usually implement changes within 24 hours.
Shay adds, “I also love that Madison checks in with us every few months, and we go over all the specific numbers and new patient phone calls.” Her DG rep schedules appointments to review their practice’s goals and assess whether they meet them. “I just have never experienced a company that’s like so involved in our marketing aspect.”
The Value in Doctor Genius
The value of Doctor Genius lies in the unique framework and marketing strategies implemented for each unique practice and its goals. We focus primarily on SEO and helping you achieve your desired results and less on website design and aesthetics.
If you are seeking a boost in your online presence, improving your search engine ranking, and attracting more patients, we invite you to partner with us. Our patient-first technology and customized strategies can completely revamp your practice and help you gain the traction you need.
Don't miss out on the opportunity to revolutionize your healthcare marketing. Contact us today and start your journey towards increased online visibility and patient acquisition with Doctor Genius.
"I just have never experienced a company that's like so involved in our marketing aspect."
