Reviews are a crucial part of an effective online presence, regardless of the business practice. For a private practice, having positive reviews from patients can greatly increase the likelihood of new patients seeking treatment from said practice. While patients can leave negative reviews, statistics show that online users will search for businesses online before searching elsewhere. It is also important to note is that without reviews, Google will not rank the website.
The importance of sharing customer reviews
In a survey of 2,000 people from Brightlocal.com, 57 percent of patients searched online for a local business at least more than six times a year, 39 percent searched online at least one time per month and 15 percent searched almost every day. When searching online, patients will also take into account what other customers have to say about the business. While a private practice may be concerned over negative reviews, having no reviews in an online presence will be worse. The same survey finds that in 2014, about 58 percent of consumers searched for restaurants and 38 percent searched online for doctors or dentists in their area. Behind searching for restaurants, medical practices were the next most-searched type of content online. The study also finds that in 2014, around 88 percent of consumers read online reviews to determine the quality of business.
“around 67 percent of consumers needed to read at least six Benefits of reviews before they feel they can trust the business.”
People use the Internet to find a doctor or dentist in their area that provides that specific level of care that they need. While patients may use referrals from friends or family, patient reviews will also play an important part in deciding on a private practice for treatment. For a private practice, seeking patient reviews to post on the practice’s website is a great way to display positive reviews. If one does not want reviews on the website for their practice, then at least through websites such as Yelp or Google, to give the practice a better presence online.
How people may respond to those reviews
With a strong online presence and a website, a private practice will be able to begin drawing in more customers. On average, Brightlocal.com finds that in 2014, around 67 percent of consumers needed to read at least six Benefits of reviews before they feel they can trust the business. Meanwhile, 85 percent needed to read up to 10 reviews before trusting a business. Thus, having online reviews will help to market the practice and draw in more new patients. For any practice worried about a bad review getting in the way or being a problem for new business, the team at Doctor Genius can help handle that. We can help clients organize their reviews and help them to achieve a better level of recognition online. We can help clients build up their practice online and share the positive reviews they receive. The more positive reviews a private practice displays online, the better chance that more new patients will seek treatment. To begin the process and enhance your private practice, give us a call at 877-477-2311.
Doctor Genius
At Doctor Genius, we work with clients to expand their private practice or business by helping them reach, engage and convert consumers into patients to their practice doorstep. By offering high-end web marketing services to medical and health professionals throughout the United States, we help clients gain more profit and build trustworthy relationships with patients to initiate sustainable practice growth. We construct a website for your practice, establish an active online presence, build and constantly update a social media page, help you build stronger connections with patients, streamline the appointment scheduling process, funnel traffic from search engines directly to your practice website and much more. To begin the process of increasing the success and presence of your practice, give us a call at 877-477-2311.
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