Nick Adams

November 20, 2017

What You Need to Know About the Latest RankBrain Update

November 20, 2017

At Doctor Genius, we strive to help our clients remain in the know about the search engine process and any programs that can have an impact on the client’s website. With that in mind, we are hosting a webinar on the newest RankBrain update that can affect your practice website and the number of people who see your website in Google search results.

What is RankBrain?

The first question probably running through your mind is “What is RankBrain?” Google has created a machine-learning artificial intelligence system that helps Google process its search results, known as RankBrain. While this may not seem like something that could heavily impact your website, there are three main ranking factors that Google relies on, including:

  • Links
  • Content
  • RankBrain

RankBrain is a machine-learning AI, which means that it can acquire knowledge by building on what it already knows and from what one teaches to it. In other words, RankBrain will ignore websites with low-quality content in search results. This will only make it more difficult for people to find your website in search results.

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It is crucial to have a team who understand how this update works and how to implement quality content that helps potential patients find your website and remain on the website pages longer than other websites. The bounce rate is the rate at which people view a webpage and leave it, “bounce,” for another page. In fact, lower bounce rate as a byproduct of high-quality content. For more about this update and what it means for your website, register for our webinar today.

Doctor Genius

At Doctor Genius, we work with clients to expand their private practice by helping them reach, engage and convert consumers into new patients. By offering high-end web marketing services to medical and health professionals throughout the United States, we help clients gain more profit and build trustworthy relationships with patients to initiate sustainable practice growth.

We construct a website for your practice, establish an active online presence, build and constantly update social media profiles, help you build stronger connections with patients, streamline the appointment scheduling process, funnel traffic from search engines directly to your practice website and much more. To begin the process of increasing the success and presence of your practice, give us a call at 877-477-2311.

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