Author
Nick Adams

April 13, 2017

Understanding the Needs of Your Patients

April 13, 2017


With any business, from a private practice to a restaurant, understanding the needs and desires of the clientele is crucial for business. Whether you call them customers, patients or clients, they all have one main factor in common: they are at your business for quality service. Understanding the needs of one’s consumers can help to enhance the success of one’s private practice. There is now a national holiday for just such a purpose.

National Get to Know Your Customers Day

National Get to Know Your Customers Day occurs the third Thursday of every quarter, writes nationaldaycalendar.com. The website adds that this holiday is to “Make it a point to get to know a little more about your customers and make each of them feel like they are your most important customer of the day.” While that may not always be possible, understanding the needs of the patient and listening to the patient’s requests before replying can benefit the experience. Access Development gathers statistics of customer loyalty from 2016 and finds that “27 percent of small business owners estimate that 11-20 percent of first-time customers don’t return to their business.” While this applies to a store instead of a professional practice, it stills brings a strong point that people will be more likely to avoid making a return visit if the experience is negative.While people may not enjoy dental checkups in the same way they enjoy a movie, a positive or negative experience at a dentist can lead to the patient deciding to search elsewhere for oral health care. Fortunately, professionals can take a few simple steps to help ensure patients feel more comfortable and valued at the practice. While people may not enjoy dental checkups in the same way they enjoy a movie, a positive or negative experience at a dentist can lead to the patient deciding to search elsewhere for oral health care. Fortunately, professionals can take a few simple steps to help ensure patients feel more comfortable and valued at the practice.

What are patients searching for?

“A 2016 study by hitwise of Connexity, finds that 68 percent of online searches on a mobile device concerned health.”

Simple steps can include brightening up the waiting room at a practice and ensuring the furniture is comfortable for people to sit in. Utilizing a website to display information for services that people continually look for in a dental practice can help the business. A website that is mobile-first, meaning that it displays well on both computer and phone devices, will also allow people to research a practice from anywhere. A 2016 study by hitwise of Connexity, finds that 68 percent of online searches on a mobile device concerned health. Buying customer loyalty is not the key to a successful practice, providing a comfortable and effective experience is the key to success. One method to help build customer loyalty is to ensure that the content on the website matches what the practice offers. For instance, if a dental practice website writes about professional in-office teeth whitening procedures but does not offer the procedure, the patient is going to feel cheated and not return. Consistency is crucial to building trust. Doctor Genius can help clients develop an effective website for their private practice and bring in more patients with specialized content. For more information on Doctor Genius, call us at 877-477-2311. This April, make your patients’ experiences at your practice the best they can be.

Doctor Genius

At Doctor Genius, we work with clients to expand their private practice by helping them reach, engage and convert consumers into new patients. By offering high-end web marketing services to medical and health professionals throughout the United States, we help clients gain more profit and build trustworthy relationships with patients to initiate sustainable practice growth. We construct a website for your practice, establish an active online presence, build and constantly update social media profiles, help you build stronger connections with patients, streamline the appointment scheduling process, funnel traffic from search engines directly to your practice website and much more. To begin the process of increasing the success and presence of your practice, give us a call at 877-477-2311.

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