Creating a website with a unique style and design is important for a medical practice to stand out, but is not necessarily the primary goal. A professional can have a website of the most eloquent prose or custom-made images from a graphic designer and still not rank very high in search results. The key is learning to understand and speak the languages of Google and the digital market. Fortunately, Doctor Genius is fluent in several digital languages to help our clients stand out.
An active blog says more than 1,000 words
While clients may want a certain look or feel for a website, the website needs to match up with Google’s requirements in order to rank on search engines. We can ensure that the website is both user-friendly and that it speaks Google’s language. For instance, a website needs active content to even rank in the first place. An active blog is one such way to keep a website active. HubSpot found in 2016 that 1 in 10 blog posts are compounding, which means that organic search can increase their traffic over time. Even old posts can have a positive effect on website traffic as HubSpot found in 2014 that 75 percent of HubSpot’s total blog views and 90 percent of all blog leads come from old blog posts. By posting blogs on a regular basis, even just once a month, medical professionals can bring in more traffic and send a message to Google that they are still active. Google will be more inclined to put an active website with ranking content than a website that does not. Doctor Genius can find the healthy balance to provide clients with a quality user-friendly website that will rank well online.
Regular posts bring in more patients
In 2016, HubSpot stated that content consumption for the past two years on Facebook had increased by 57 percent.
Any patient who sees a Facebook page that only posts once every few months will be less-inclined to follow that page. HubSpot found in 2017 that 74 percent of people use Facebook for professional reasons, such as to advertise a practice. Thus, it is important for professional medical practices to keep up regular posts. However, the wrong type of content may not have much of an impact or even have a negative impact. At Doctor Genius, with a team of personnel onsite, we post content that will help generate more likes and bring in new followers. By keeping up active Facebook and blog posts, we can help our clients build up a larger patient base and actually retain patients for years to come. We understand how Google ranks web content and will take the necessary steps to enhance our clients’ online presence. Give us a call and take the first step toward enhancing your website today.
Doctor Genius
At Doctor Genius, we work with clients to expand their private practice by helping them reach, engage and convert consumers into new patients. By offering high-end web marketing services to medical and health professionals throughout the United States, we help clients gain more profit and build trustworthy relationships with patients to initiate sustainable practice growth.
We construct a website for your practice, establish an active online presence, build and constantly update social media profiles, help you build stronger connections with patients, streamline the appointment scheduling process, funnel traffic from search engines directly to your practice website and much more. To begin the process of increasing the success and presence of your practice, give us a call at 877-477-2311.
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