Author
Nick Adams

July 11, 2017

Website Building: A,B,C…Not as Easy as 1, 2, 3

July 11, 2017


For any professional practice to stand a chance in today’s market, it is crucial to have a healthy, effective and functioning website to advertise a practice. With multiple options for almost every medical practice in a single city, the competition can get fierce. While patients can utilize free website builders for a quick one-page site, they do not have the skills or internet know-how to continue maintenance on a website.

The tools are only as useful as the skills of the holder

As any medical professional will know, having the tools and knowing how to properly use them are two entirely different things. A dentist can have the latest technology, but lack the skills for the proper use. It is the same way with creating an online platform to display one’s practice. At Doctor Genius, our clients are skilled medical professionals who put in the time for the credentials, but do not necessarily have the prowess to keep an effective online presence. An example of a new tool that has pros and cons is the Website Builder available on Google My Business. In an article on searchengineland.com, Senior SEO Manager and Columnist Tony Edward, reviews the new builder. While this builder can help professionals create a one-page website, there are several cons to the process, including only offering a “One-page site, no option to create additional pages,” Edward writes. Edward also finds that there is no ability to add custom page titles, no analytics integration and no ability to add call-to-action buttons. With other cons in the article, it is apparent that this new website builder will not benefit anyone searching for a website that can continue to rank, bring in new patients and continue to expand over time. Doctor Genius can offer the website platform while also providing the services to help truly enhance a practice.

We can make the process easy

While this builder can help professionals create a one-page website, there are several cons to the process, including only offering a “One-page site, no option to create additional pages,” Edward writes.

At Doctor Genius, we have a team of web developers, designers and support technicians on-site to help keep our clients’ websites running smoothly and bringing in new patients. We understand how to use the website tools to navigate the digital market. We can take your professional practice and skill and effectively display it online for all to see. Unlike many website builders, we provide the constant maintenance and updates to keep your website active with today’s online consumers. We understand online marketing and how to effectively utilize the tools to promote a website. We do not merely create a single-page website and then leave it to the client. We provide on-site optimization, call tracking and much more to help our clients. For more information on our services, give us a call.

Doctor Genius

At Doctor Genius, we work with clients to expand their private practice by helping them reach, engage and convert consumers into new patients. By offering high-end web marketing services to medical and health professionals throughout the United States, we help clients gain more profit and build trustworthy relationships with patients to initiate sustainable practice growth.

We construct a website for your practice, establish an active online presence, build and constantly update social media profiles, help you build stronger connections with patients, streamline the appointment scheduling process, funnel traffic from search engines directly to your practice website and much more. To begin the process of increasing the success and presence of your practice, give us a call at 877-477-2311.

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