To have a home Part I: An Overview

When people visit the homepage of a website for the first time, you want them to have no difficulty in navigating to where they want to go. You want the user experience to be positive and beneficial enough that the individual does not leave the website. While it is fairly easy to build a homepage, it is much more difficult to determine what one needs to put on that homepage and where. Fortunately, Doctor Genius can help.

Presentation and representation

While many medical professionals may assume that they do not need a website and rely on word of mouth or reviews on platforms such as Yelp!, a website can reach many more potential patients. Not only expanding a medical professional’s reach, a website can also help to create a platform for patient-professional conversation. However, the content on a home page can make or break a website.

If a home page is too difficult to navigate or does not explain what the professional does in an effective way, then the potential patient is most likely to search elsewhere. Here are a few key factors Doctor Genius implements into a client’s homepage.

Navigation bar

An important tool for any website, a navigation bar is crucial for helping people find what they need. While there will be ads and content on the homepage that may direct the user, the user may be interested in a service that is not the medical professional’s main one. We can customize tabs for various services and information for an easier user experience. This way, the user will not leave a website due to confusion.

Calls to action

A home page needs at least one call to action but will benefit from several. Since most medical practices cover multiple procedures, highlighting specific services in these procedures can be extremely beneficial for the professional. Website users will then be able to see specific services immediately upon using the website.

Curatti.com states that 70 percent of small business websites do not have clear calls-to-action on their homepage.

Images

Having images to support the written content will help give a clear indication of the services. Along with that, the images can help create a style for the website and capture the emotion that patients feel after using the service. Images also promote presentation of the homepage. At Doctor Genius, we place images in crucial locations to help tie the text with a visual cue to reach the reader.

Location, location, location

Doctor Genius can also help ensure that all necessary information is above the fold. Meaning that when a client first views the homepage, all necessary information is there. We also focus on the placement of information based on users’ habit of reading left to right. With this in mind, we utilize the “Z-pattern,” to help highlight the most crucial areas of content.