Nick Adams

October 31, 2017

To Have a Home Part II: Presentation is Key

October 31, 2017

Professional presentation for a website is crucial for medical professionals. There are several reasons why proper presentation for a website can bring in new patients or push them away, including:

  • Fully-functional website
  • Mobile-first website
  • Relevant content and background information
  • Links to reviews

These are only a few of the necessary tools a website will need. When a patient is searching for a new doctor, dentist or other medical practice, a strong website can provide an accurate depiction of the professional services available. Without a stable and effective website, potential patients will look elsewhere for the care they need.

Fully-functional website

In a survey on, they measure the general health care trends for patients online. One statistic displays that 69 percent of parents will seek medical answers on WebMD instead of contacting a real doctor, while 40 percent will search Wikipedia, 22 percent on Facebook and 20 percent on YouTube. With the internet being such a popular platform for people seeking medical advice, your website can be a source of information.

While it is great to have information on a website, it is important to have a website that actually works properly. At Doctor Genius, we will run continual maintenance on the website and post content on a regular basis to ensure that the website is actively reaching new patients.

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Mobile-first website

The technology in smartphones continues to evolve and allow people to accomplish more with such a small device. In fact, Demi & Cooper Advertising and DC Interactive Group find that 19 percent of smartphone users have at least one health app on their phone. While an app may not be as useful for a medical practice, having a mobile-friendly website can. Since most people use their phone or tablet devices to use Facebook, Instagram, search the internet and send emails, there is a high chance that they will look up medical professionals on those devices as well.

A mobile-first website will change the architecture of the web pages to match the screen of the device. This way, when people search for your website on their phone, it will adapt and display everything properly instead of cutting off pages.

Relevant content and background information

At Doctor Genius, we work with the client to cover all of their relevant background information and content to advertise their services. By including this information, potential patients receive a trust signal in knowing that the medical professional has relevant information on a fully-functional website. This information also promotes starting a conversation about the patient’s health needs with the professional.

Links to reviews

By including patient reviews on the website, people will not have to search elsewhere and can clearly see what people enjoyed about your medical services. We can also link to these websites for patients to see more reviews and vice versa. People will find the reviews online and visit the website. Thus, this system draws in more patients from across the web to your website.

Doctor Genius

At Doctor Genius, we work with clients to expand their private practice by helping them reach, engage and convert consumers into new patients. By offering high-end web marketing services to medical and health professionals throughout the United States, we help clients gain more profit and build trustworthy relationships with patients to initiate sustainable practice growth.

We construct a website for your practice, establish an active online presence, build and constantly update social media profiles, help you build stronger connections with patients, streamline the appointment scheduling process, funnel traffic from search engines directly to your practice website and much more. To begin the process of increasing the success and presence of your practice, give us a call at 877-477-2311.

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