One aspect of websites that many people may not realize is the importance of continually posting new content on a regular basis. While a post may not be necessary every day, it is important to have regular posts that display the website is active. Google sees this as a “freshness signal” that boosts your ranking and will be less inclined to put a website that only posted once in the last 6 months anywhere near the top of search results. Thus, custom blog posts can help to keep a website active.
Content marketing for a medical practice
By uploading content on a regular basis, the website can remain active and help a website be more present in Google searches. In fact, even social media can help to promote a practice. HubSpot finds that in 2017, around 74 percent of people say they use Facebook for professional purposes. While other forms of social media can also be effective, medical professionals can use a social media account to promote new content on websites.
At Doctor Genius, we can help create blogs to post on our clients’ websites each month. The number of blogs will vary per package but can all aim to achieve the same goal of promoting the client’s practice. We also understand how to craft blogs that utilize keywords to help promote a specific service or type of treatment from the client. The content that Doctor Genius posts on a website can also help bring in new patients and increase the conversion rate; the rate at which people click through a link to the website.
HubSpot states that in 2017, at least 53 percent of marketers stated that blog content creation was their top inbound marketing priority.
The necessary maintenance and support
We understand that while many dental practices provide the same general services, there are specialized services that only certain professionals offer. Thus, we can help customize the content to match those specific services. Our Support Team is available to help make changes to website content in order to help it function at its full potential.
Our content can also help bring in new patients to your practice. In fact, in 2016, Econsultancy found that only about 22 percent of businesses were satisfied with their conversion rates. With constant support and regular content uploads each month, we can help you rank higher in Google search results.
If you are interested in enhancing your website, give us a call today. We can help you and your practice start the New Year off right with an effective and efficient website.
Doctor Genius
At Doctor Genius, we work with clients to expand their private practice by helping them reach, engage and convert consumers into new patients. By offering high-end web marketing services to medical and health professionals throughout the United States, we help clients gain more profit and build trustworthy relationships with patients to initiate sustainable practice growth.
We construct a website for your practice, establish an active online presence, build and constantly update social media profiles, help you build stronger connections with patients, streamline the appointment scheduling process, funnel traffic from search engines directly to your practice website and much more. To begin the process of increasing the success and presence of your practice, give us a call at 877-477-2311.
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