Nick Adams

August 29, 2017

HTTP – HELP! Google’s Rules are Changing in Oh So Many Ways

August 29, 2017

With Google’s new change, any HTTP website will display the message “Not Secure” on its pages. Similar to the Beatles, many people feel their independence vanish in the haze with this latest update. A requirement that will force people to use HTTPS on Google Chrome leads to a complicated transition for many websites and companies.

Heed the warnings

It is important to heed the warning Google sends out now since October 2017 is the month in which they will enact this change. While some people may wonder how big of an impact this will be, “I mean, how many people use the Google Chrome browser anyways?” As of November 2016, Google announced that there were over 2 billion active Chrome Browsers. With so many people relying on the Chrome browser for a variety of reasons from searching for an answer to settle a debate to searching for a dentist in the local area, seeing “Not Secure” anywhere on the page will definitely push people away from clicking on the website. Any HTTP website will not be able to remove this warning unless the website upgrades to HTTPS. Another reason professionals need to pay attention to this change is that Google will rank an HTTP or “Not Secure” website lower on the list than a HTTPS website. With ranking being on the line, professionals who have a website or are considering a website need to ensure their website is ready for the change. One way to ensure that everything works with the transition and does not decrease ranking is by seeking a professional service that has the tools and skill to keep up with the times.

Don’t get left in the dust

The “S” in HTTPS is part of SSL, Secure Sockets Layer, and is the standard security technology to establish an encrypted link between a web server and browser, ensuring that all data between them remains private.

Doctor Genius does not just provide clients with a website that acts as an effective digital platform to reach potential patients, but we keep up with all of the changes Google throws our way. Medical professionals will find that building a fully-functional website is only the first step. A website needs constant maintenance and updates to rank high on search results. Especially with this newest change from Google, professionals need a service that has the knowledge to solve or effectively work around these issues. At Doctor Genius, you can count on us to help your website remain active and visible. Our team will be available to help any client with website issues and answer any questions. If you are interested in obtaining a professional website, give us a call for more information.

Doctor Genius

At Doctor Genius, we work with clients to expand their private practice by helping them reach, engage and convert consumers into new patients. By offering high-end web marketing services to medical and health professionals throughout the United States, we help clients gain more profit and build trustworthy relationships with patients to initiate sustainable practice growth.

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