Nick Adams

August 01, 2017

The key to a more prosperous practice…Are you using effective keywords?

August 01, 2017

There is no magic trick or big red button that professionals can use to make their website a huge success overnight. Fortunately, there are specific steps that one can take to reach a higher level of healthy online activity and success. The team at Doctor Genius has the knowledge and expertise to utilize the correct keywords for a client’s website and help increase their ranking online. However, effective keywords are more than simply choosing any words related to a field of medicine.

What are keywords?

Keywords are words or phrases that match up with terms people type in search engines online. For instance, Google explains that, “Selecting high quality, relevant keywords for your advertising campaign can help you reach the customers you want, when you want.” With so many possible terms and phrases to use, it is crucial and beneficial to invest in the services of someone who understands how to pick effective keywords. Keywords will help a professional’s website show up higher in list results of searches. This way, our clients can have their websites rank higher on search results and increase website traffic for the chance of gaining new patients. In 2015, Advanced Web Ranking found that there is a 31.5 percent click through rate for the number one position on mobile Google search results.

How do keywords work?

By choosing keywords that people commonly type in search engines, your website will have a stronger chance of appearing at the top section of the search results. For instance, a common keyword can be “Emergency Dentist,” or “Whitening.” By making these keywords, people who type that word or phrase into a search engine most likely find your website before others.

In 2016, WordStream found that 72 percent of consumers went to a store within five miles of their home after completing a local search.


However, it is not as simple as flooding a website with keywords and waiting by the phone.

How do you select effective keywords?

At Doctor Genius, members of our professional team help you select the keywords that are effective in ranking and pertain to your professional services. With so many methods for selecting keywords, it can be easy to select an ineffective or faulty service. Thus, Doctor Genius will help you select the effective keywords to enhance your website. We can also help clients use keywords that market to the local area. In 2016, WordStream found that 72 percent of consumers went to a store within five miles of their home after completing a local search. It is crucial to select keywords that will rank in that area.

Should I only focus on keywords?

While keywords are an important tool for any professional’s website, they are not the only tool a professional needs. A website needs constant updates to show Google that it is active while also utilizing reviews that are a huge factor in ranking. Doctor Genius can help keep a website active and monitor social media accounts of the practice to help increase that rate of potential patients. To answer the question, “Are Keywords Effective?” The answer is yes. However, effective keywords are only part of a much larger set of tools necessary to communicate with Google effectively. If you are interested in our services or more information about keywords, give us a call today.

Doctor Genius

At Doctor Genius, we work with clients to expand their private practice by helping them reach, engage and convert consumers into new patients. By offering high-end web marketing services to medical and health professionals throughout the United States, we help clients gain more profit and build trustworthy relationships with patients to initiate sustainable practice growth.

We construct a website for your practice, establish an active online presence, build and constantly update social media profiles, help you build stronger connections with patients, streamline the appointment scheduling process, funnel traffic from search engines directly to your practice website and much more. To begin the process of increasing the success and presence of your practice, give us a call at 877-477-2311.

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