August 13, 2020Digital MarketingQualifying Events for Patients: MarriagePeople typically only have one opportunity to enroll in an employee benefit program, unless there are other qualifying events. While [More..]
August 11, 2020Digital MarketingKeeping Patients When Children Move off of Family PlansPer the Affordable Care Act, insurers phase young adults off their parents’ insurance plans by their mid-20s. Some states offer [More..]
August 10, 2020Digital MarketingThe Importance of Source HyperlinksExpertise. Authority. Trust. Though there are several reasons brands engage in content marketing, these are the top three. According to [More..]
August 06, 2020Digital MarketingDanger of Negative Word-of-Mouth (WOM)Word-of-mouth marketing is undoubtedly important for every business, large and small. However, the saying that all press is good press [More..]
August 04, 2020Digital MarketingHow to Reach Mobile UsersThanks to the modern prevalence of using mobile devices, the face of online marketing has changed, and there is no [More..]
August 03, 2020Digital MarketingImportance of Speaking to a General AudienceContent marketing is nothing new. In fact, according to HubSpot, more businesses actively invest in online content creation (70%) than those that [More..]
July 30, 2020Digital MarketingHow to Beat Competitors During an Economic DownturnWhen your practice struggles financially, the initial urge might be to reduce costs, including marketing expenditures. But when you step [More..]
July 28, 2020Digital MarketingThe Importance of Source CredibilityMost of the time, when users type something into a search engine, they are seeking to answer a question or [More..]
July 27, 2020Digital MarketingHow to Express Your Practice’s Brand OnlineHere at Doctor Genius, we know that your brand is the most valuable component of your marketing. Consistency in brand [More..]