Digital Marketing

Blogs

Providing new and education on all things Digital Marketing Related to help jumpstart your Practice.

September 30, 2020

Digital Marketing

How to Reduce Semantic Distance to Improve Ranking

Website analysts spend their days looking for ways to improve a site’s ranking in the list of results that pop [More..]

September 29, 2020

Digital Marketing

How to View Your Salience Score

Entity salience is beginning to come to the forefront of website architecture. Search engine giants like Google have started using [More..]

September 28, 2020

Digital Marketing

What to learn from negative W-O-M

As the old saying goes, there is no such thing as bad press. While we at Doctor Genius like to [More..]

September 24, 2020

Digital Marketing

How Lists Help in On-Demand Economy

According to Business Insider, the on-demand economy is one driven by intuitive digital technology and the internet, created to fulfill consumer [More..]

September 22, 2020

Digital Marketing

Showing Office Pictures is Like Yelp Showing Food

As a health care provider, you have several challenges to overcome that professionals in other industries do not have to [More..]

September 21, 2020

Digital Marketing

Differentiating Your Site in a Service Model With Unlimited Competitors

Once upon a time, consumers choose their health care providers based on proximity and services they provided. So long as [More..]

September 18, 2020

Digital Marketing

What Is Salience in Content Writing?

When preparing online writing pieces for your practice, one of the goals should be to improve your rank on search [More..]

September 15, 2020

Digital Marketing

How to Write for Neural Matching

The future of search engine optimization strategizing changes when new search tools such as neural matching algorithms are put into play. Although [More..]