The Study

Resource Hub

Providing in-depth, resourceful articles on all things from Dental and Healthcare Marketing topics, Webinars, Podcasts, and Customer Success Stories

 

Featured Article


Articles


 
October 08, 2026
Knowledge Base

AEO, GEO, and AI search are becoming common terms in dental marketing as more patients turn to AI to research dental treatments and find providers. Google's AI Overviews and AI Mode, along with tools like ChatGPT, Gemini, and Claude, can deliver answers from multiple sources without requiring users to visit individual websites. As search habits continue to evolve, dental practices need to consider both where they rank in traditional search results and how their information appears in AI-generated answers.

Key Takeaways

  • AI is changing how patients find dentists: Many people ask AI platforms, such as ChatGPT, directly for recommendations.
  • AI search builds on traditional SEO: AI has changed SEO, not killed it.
  • Not every AI SEO service is worth the investment: Consider what an audit offers before paying for services your current SEO strategy may already cover.
  • Doctor Genius brings SEO and AI search together: Our all-in-one platform combines SEO, AI search optimization, content creation, and ongoing reporting.
September 03, 2026
Knowledge Base

Doctor Genius has a new way to identify who is calling a practice. AI Caller Type ID can accurately identify caller type and sort callers into one of four categories: New Patient, Existing Patient, Non-Patient, or Undetermined. It replaces the interactive voice response (IVR) menu, the recorded prompt, and the button press callers have been asked to complete before reaching the front office.

The reporting itself does not move or change format. The Doctor Genius Portal Dashboard, Inquiry Reports, and Inquiries log continue to show new patient inquiries. What changes is where the classification comes from.

Quick Stats Box

  • Four caller types: New Patient, Existing Patient, Non-Patient, Undetermined
  • Requires Caller IQ: Which works alongside Doctor Genius call tracking numbers
  • Replaces the IVR: No menu and no key press for the caller
  • Recording notice: An automated notice plays in place of the IVR greeting
  • Accuracy: In DG testing, identifies caller type more accurately than the key press it replaces
July 30, 2026
Case Studies

Dr. Soheil Levi DDS of Playa Vista Dental Care shares how Doctor Genius continues to help his multi-provider dental practice maintain strong Google visibility, acquire new patients, and stay supported through fast, attentive service. From prompt website updates to a responsive representative who coordinates the right resources, this partnership gives Dr. Levi confidence in the practice’s online presence while creating a strong foundation for its next stage of growth.

July 08, 2025
Case Studies

Omana Orthodontics in Salt Lake City, UT, knew the importance of SEO but struggled with companies that failed to deliver measurable results. After switching to Doctor Genius, the practice experienced a dramatic increase in new patient traffic and climbed to the top of search rankings for high-value keywords, such as “braces near me.” According to Office Manager Nichole Keddington, it wasn’t just the results that impressed them — it was the education, transparency, and honesty at every step.

June 18, 2025
Case Studies

Dr. Lanre Oye-Somefun of Fun Park Pediatric Dentistry in Suffolk, VA, turned to Doctor Genius to help launch and grow his pediatric dental practice. His top priority was to make it easier for patients to find his practice online. He wanted more than just a visually appealing website; he needed an online presence that delivered real results. Since partnering with Doctor Genius, his practice has grown month over month through data-backed strategies that drive strong rankings and increase patient acquisition. Dr. Oye-Somefun describes Doctor Genius in one word: “Performance.”

June 12, 2025
Case Studies

Dr. Sean Mehrbod and his wife recently took over Mission Valley Dental Arts in San Diego, CA. As first-time owners, they needed support to overhaul their inherited website and attract new patients. Since partnering with Doctor Genius, the dental practice has seen a rise in monthly new patients and gained a powerful toolset for growth, including a responsive team, optimized content, and a data-driven portal that makes marketing progress easy to track.

Bright and heavily blurred office interior
demo-section-img