March 03, 2022Digital MarketingWriting for the Short Online Attention SpanToo much information available online translates into less time spent reading any one thing. With so many options, people do [More..]
February 28, 2022Digital MarketingAn Overview of Popular Physician Review SitesIf review sites are not part of your online patient marketing strategy, they should be. Review sites offer a convenient [More..]
February 24, 2022Digital MarketingBasics of Writing for VideoAdding video to your medical online marketing strategy allows you to connect with potential and current clients on a more [More..]
February 17, 2022Digital MarketingPinterest Posting Tips for DentistsWhile once a small, obscure online site, Pinterest is now one of the main social media giants. Just as you [More..]
February 14, 2022Digital MarketingHow to Encourage Patients to Leave Positive Online ReviewsDue to increasing popularity, online reviews and the impact they have on patients and practices have been widely studied. According [More..]
February 10, 2022Digital Marketing5 Outdated SEO PracticesWhile SEO will always play a key role in digital marketing, the strategies to effectively drive traffic to your website [More..]
February 03, 2022Digital MarketingGoogle Core Updates and How They May Affect Healthcare WebsitesWhile there are several different search engines that patients may use to visit your website, most people center SEO changes [More..]
January 31, 2022Digital MarketingDo PPC Campaigns Help a Website Rank Higher?Although some companies may wish they could pay Google to increase their rankings, many others are relieved this isn’t possible. [More..]
January 27, 2022Digital MarketingPPC, YMYL, EAT and other SEO Acronyms You Should KnowThe world of content marketing is full of acronyms that, unless you are part of the industry, are not so [More..]