Mobile traffic has increased greatly over the past decade due to the number of people who have smartphones and other mobile devices. It is often easier for a patient to explore websites on a mobile device instead of a desktop, which means your medical SEO needs to incorporate a site that works just as well on any device. Unfortunately, many sites fall short of this standard, leading to lost online traffic and fewer new patients.
How mobile sites are lagging
Website design for doctors can be a challenge, especially for those not familiar with current SEO standards and modern trends. However, there are simple website issues that anyone can identify and improve on a basic level for smoother transitions to mobile. By understanding what to look for, you can recognize issues and make small adjustments to improve online usage. These are the most common problems a lagging mobile site faces.
Responsiveness refers to a website’s ability to change format depending on the device used. Smartphone screens are considerably smaller than desktop screens, so it does not make sense for a website page to appear exactly the same on a smartphone as it does on a computer. You can check your website’s responsiveness by looking at it on each different device. If it does not translate well from desktop to mobile, you may need to focus your efforts on creating a new responsive theme.
Online users have very short attention spans. According to research done by Nielson Norman Group, the average time an online user spends on a single webpage is only 10-20 seconds. If your website takes a long pause just to load, there is a good chance you have lost the online user already. Speed is a critical part of SEO for doctors and successfully engaging new patients. Make sure that your mobile site loads just as quickly as it does on a desktop by compressing images, reducing the number of redirects, and caching certain page elements within the browser.
Improper page viewports
The viewport is the size of a page on a user’s device. On some websites, you can change the viewport of individual pages or posts. For example, you may make a picture smaller on a desktop but need it to be full size for mobile use. Some content management systems give you options to preview each page as if you were on different devices. Check size and formatting to make sure everything fits properly on the screen before publishing a post.
Sometimes menu bars that work well on a desktop become crammed and inaccessible for mobile devices. Ensure that menus have dropdown options and that information is organized in a proper hierarchy designed for scrolling. Users should have no trouble finding the information they are looking for quickly and easily.
Get started improving your mobile site
Doctor Genius focuses on improving all aspects of a website for SEO. Contact us to discover more ways to improve your mobile site. For more advice on reaching mobile users see: https://doctorgenius.com/blog/how-to-reach-mobile-users/
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