Hunter Herrick on the need for specialized dental marketing at SmileCon2023 On the Nifty Thrifty Dentists podcast with Dr. Glenn Vo

Meet the Speakers

Doctor Genius is thrilled to have been featured on the Nifty Thrifty Dentists podcast with Dr. Glenn Vo at SmileCon 2023. As part of his goal to help other dental professionals thrive, author, podcaster, entrepreneur, and dentist Dr. Vo regularly features the people and ideas that help dentists grow their businesses, increase their profitability, and provide superior patient care while maintaining a healthy work/life balance. Senior Account Manager Hunter Herrick sat down with Dr. Vo at this year’s conference to discuss how Doctor Genius works to help practices reach their full potential.

Hunter Herrick is a senior account manager at Doctor Genius, beginning his career with Doctor Genius 6 years ago as part of the customer support department. Since then, Herrick has risen swiftly in the ranks to Senior Account Manager, driven by the desire to help dentists, doctors, and other healthcare professionals do what they do best: care for patients. Herrick takes the time to thoroughly understand each practice he works with and its goals, matching them with a solution designed to accomplish said goals.

“I have a strong moral compass,” Herrick says, “and need to make sure I am doing something that is actually working for the client.” During his time at Doctor Genius, Herrick has enjoyed seeing practices thrive with Doctor Genius’s products and services. “Being able to see that success play out time and time again,” he says, “seeing clients get the results they asked for keeps me around.”

In addition to the dedication of Doctor Genius’s team, Herrick highlights key products and services the team uses to help practices excel. Our mission here at Doctor Genius encompasses two main goals: patient acquisition and retention. Through those two overarching goals, we provide various products and services that aim to achieve those goals: that is what truly sets us apart from others.

Patient Acquisition & Retention

Our all-in-one platform provides solutions to the increasing demands of the medical and dental care marketing space. We aim to create a marketing plan tailored to each practice that not only helps them acquire new patients and achieve their yearly goals but retains and keeps them loyal customers for the long haul.

Our marketing solutions include: 

• Dental and healthcare marketing 
• Local SEO
• Website design and management
• Reputation management (reviews)
• Intelligent call tracking and reporting
• Content education
• Social media posting 
• Increasing local listings

Our solutions allow clients to focus on their patients and rest with the assurance their SEO and patient experience needs are being met. Along with setting a practice up for success, our support teams continue to be there for our clients throughout their journey, making plans catered toward our clients’ specific needs. We will also inform and educate our clients on new products and how to navigate their practice management system whenever they need it.

Patient Acquisition

SEO Framework Design

The DG Framework encompasses all aspects of a client’s site tailored to meet SEO requirements, expectations, and suggestions. Our new framework provides a 24% increase in service pages for a total of 153 pages and a 57% increase in words for a total of 285,311 words. Our previous framework was a content-ordered process, and our current framework is a content-produced process. We use an enhanced style guide and a new page element requirement. In addition to the content-subject specified pages, they are ordered with fixed technical errors and thoroughly proofed for grammar and content. These sites are highly tested and carefully designed, resulting in an improved average organic performance for our clients in their local online search area. 

We have content for all types of users:

• Paragraphs for readers
• Headlines for skimmers
• Frequently asked questions (FAQs)
• Definitions
• Related topics
• Bullet points
• Pull quotes
• Videos
• Question links
• Recent posts

We also utilize a 479% increase in clickable headlines, an 88% increase in linked questions/FAQs, and a 167% increase in authority-sourced hyperlinks to further optimize a website for SEO.

In addition, we have added 59,635 lines of structured data and 1,530 disambiguation links. As always, we adhere to Google algorithm updates and best practice recommendations. We do so by using quality content that meets E-A-T (Expertise, Authority, Trust) standards. Also known as the “medic update,” the E-A-T update applies to Your Money or Your Life (YMYL) sites: the sites that can impact a user’s “happiness, health, or wealth.” These sites must deliver both the most relevant and correct information. In addition, we use links from relative, authoritative websites to establish your website’s authority and create trustworthy, accessible information to make your website more widely disseminable.

DG Caller IQ

Our newest innovation at Doctor Genius is DG Caller IQ, an AI call-tracking service that helps improve patient calls made to a client’s practice, especially for new patients. With scored reports and tracking services, clients will know whether proper information is being requested and score the overall politeness of your team. Using call metrics and automated reporting allows practice owners to spend more time with their patients and less time screening calls. DG Caller IQ fulfills both patient acquisition and retention as it increases the likelihood of booking appointments (getting clients in the door – acquisition), but also on keeping patients repeating with follow-up calls or repeat client calls (keeping patients coming back – retention).

Patient Experience (PX) Suite

Among our new products and services, the Patient Experience suite may be one of, if not the most, desirable as it satisfies the needs of patients, practice owners, and search engines! The PX Suite allows patients to book and reschedule appointments seamlessly and helps clients better manage their space. While some PX tools, like PX Engagement, are geared toward retaining patients, the total suite helps acquire new patients by making scheduling new appointments easier or more enjoyable.

This all-in-one patient experience solution includes PX Scheduler, PX Engagement, and PX Reviews.

• PX Scheduler

The PX Scheduler is an essential component of our patient experience package. This solution meets the growing patient need to book their healthcare appointments online at any time. Beyond that, it frees up time and resources that staff can dedicate to patient care.

• PX Engagement

PX Engagement empowers and informs patients through automated reminders for appointments, recalls, and birthdays. This keeps clients in constant communication with their patients through automation. Let technology do the work for you.

• PX Reviews

Being an all-in-one solution, patients who schedule an appointment not only get reminders of their appointments but also an automated review. A pop-up message will appear thanking the customer for visiting a client’s practice with a link to leave a review. They can also read the practice’s other five-star reviews and what leads patients there.

Patient Retention

DG Dashboard

The DG dashboard, or client portal, secures patient and client data all in one place. Our new and improved dashboard allows clients to monitor and assess their practice performance and check their patient data anytime. The primary components that help measure our successful marketing program are Inquiries, Analytics, Rankings, and Reputation. The dashboard is available on most devices, including desktop, mobile, and tablet. It also includes a Multi-location Feature, which allows clients to add multiple practice locations and view each of their performance metrics all in one easy-to-use interface.

Content Ignition Packages

Our Content Ignition Packages, or CIPs, provide steady streams of keyword-targeted blogs designed to improve online rankings and expand online presence, especially in a client’s local area. This content strategy has a proven track record of building authority with search engines and engaging potential patients in competitive healthcare markets. These routinely posted keyword-targeted CIP blogs signal to Google that a practice possesses a high level of expertise in a particular field or service. At the same time, this content anticipates patients’ questions and answers them, helping build a practice’s reputation as a trustworthy and reliable source.

Become a DG Partner

Doctor Genius develops innovative digital marketing solutions to keep pace with the ever-evolving needs of the healthcare and dental industries. We partner with practices to help them grow and provide the best possible care for their patients. Follow the link on the video for the full interview with Hunter Herric on the Nifty Thrifty Dentist Podcast and request a free demo from us today: https://doctorgenius.com/demo.