February 14, 2022Digital MarketingHow to Encourage Patients to Leave Positive Online ReviewsDue to increasing popularity, online reviews and the impact they have on patients and practices have been widely studied. According [More..]
February 10, 2022Digital Marketing5 Outdated SEO PracticesWhile SEO will always play a key role in digital marketing, the strategies to effectively drive traffic to your website [More..]
February 03, 2022Digital MarketingGoogle Core Updates and How They May Affect Healthcare WebsitesWhile there are several different search engines that patients may use to visit your website, most people center SEO changes [More..]
January 31, 2022Digital MarketingDo PPC Campaigns Help a Website Rank Higher?Although some companies may wish they could pay Google to increase their rankings, many others are relieved this isn’t possible. [More..]
January 27, 2022Digital MarketingPPC, YMYL, EAT and other SEO Acronyms You Should KnowThe world of content marketing is full of acronyms that, unless you are part of the industry, are not so [More..]
January 20, 2022Digital MarketingMaintaining Brand Consistency Online for Your Medical PracticeAt the base of every successful online marketing campaign is a well-built brand. Without a clear identity and consistency in [More..]
January 13, 2022Digital Marketing5 Reasons Your Healthcare Website May Be Running SlowOne crucial element to consider when looking at a website design for doctors is speed. A web page that loads [More..]
January 06, 2022Digital MarketingEffective Use of Photos on a Medical Practice WebsiteVisuals are one of the most important components of any website. A great design and eye-catching photos are key in [More..]
December 23, 2021Digital MarketingThe Follow-Unfollow Method: Why Your Practice Should Not Use ItFrom purchasing followers on Instagram to utilizing engagement bots, there are dozens of black hat techniques for growing a following [More..]