Reaching out to new clients is part of the standard medical practice PR. Getting new appointments on the books is the end goal of marketing your practice. Times have changed, and priorities for online patient marketing have shifted. While a practice webpage is now standard, something else is gaining traction: social media engagement.
Platforms such as Facebook, Twitter, and Instagram attract millions of users a day. Creating a social media account for the practice does not have to be daunting or time-consuming. Consider some ways the practice can bolster its online efforts through the use of social media.
Why use social media?
Is social media for doctors practical? The short answer is yes; social media is just another way to grab the attention of local clients. Considering that many people have social media accounts across the major platforms, it equals more time perusing these sites. Making a practice page for each does not have to consume too much time. You can lift much of the general information from your existing standalone practice page. Pictures of the office, sans clients, is a great way to cap off a social media page.
How can you simplify things?
While you recognize that expanding your marketing is the key to generating new leads, you may not have the time to devote to it. Adding another element feels overwhelming, and you do not want to do throw something together that will not provide good results. Luckily, there are some tools and tips available to simplify social media practice pages.
Use a scheduling tool
Automation is one way to keep online posts from becoming overwhelming. There are several social media scheduling tools that will post the content you create across various platforms. Scheduling content allows you to spread it out without physically going online at designated times and days to post it.
Increasing visibility for your posts means setting them to go live at times of the day when people are active on the sites. Once you get this insight, you can create a social media calendar for the type of content you will post and when. A scheduling tool can help you capitalize on it without having to set an alarm or a reminder for yourself.
Aside from your practice page’s blog posts, your practice may benefit from reposting articles that are relevant to the services you offer. For instance, if you are a family dental practitioner, then reposting articles found on the American Academy of Pediatric Dentistry can save you time. It can also give your social media page some variety.
Hand off the work
At Doctor Genius, we understand that your focus is on your clients. Our staff is standing by to take care of your practice’s online marketing needs. We can also create the high-quality and relevant content that you need to fill your social media pages. Let us take the lead for all your online marketing needs. Give one of our team members a call at 1-877-477-2311 so you can get back to your practice without worrying about medical practice PR.
Doctor Genius, located at 16800 Aston Street, Suite 270, Irvine, CA 92606, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.