Marketing is not the most important part of your practice, but it helps you gain and keep customers in the long term. Furthermore, a practice that invests in marketing spending has a much higher chance of surpassing their competitors. Here are some important ways it can help your practice thrive.
Building a brand
Brand differentiation, or distinguishing yourself from the rest, may seem more the purview of high-end fashion companies. Still, it is one of the most essential goals marketing spending can achieve. Which dentist is a consumer going to choose, the one who has a stellar reputation or the one who is just a “normal dentist”? Of course, there is no substitute for quality work, but marketing spending can amplify the service you provide and help your practice grow.
Brand building in a consumer-savvy market may be difficult, but consider that one of your greatest assets are your people. In a Gallup survey of more than 1,600 customers in three different service categories, researchers found that one of the biggest determining factors that affected a consumer’s decision to stay loyal to a brand was their interactions with customer-facing employees.
In your practice, you and your employees are the ones who are fulfilling the promise that your brand makes. If consumers have a positive experience with you that reinforces that branding in your advertising, they will be more likely to come back and recommend the practice to others.
Another creative way to build a brand is through content marketing. Many consumers are tired of being bombarded by ads trying to sell them something, but content marketing allows your practice to present helpful information to a potential customer through a blog or video. This way the customer connects the helpful content to you and your practice and will be more likely to think of you when they need services. It also provides the opportunity for you to build an original brand through your content.
In the digital age, there are myriad avenues of advertisement. No longer can practices only advertise on television or radio; they must also consider the various advertising opportunities on the internet. Whether social media, search engine, or pay-per-click advertising, the right choice is determined by your practice and your competition. Either way, it is strongly recommended that part of your marketing budget be dedicated to digital advertising even when marketing during recessions. More specific examples of digital advertising are:
- Facebook ads
- Google search ads
- Search engine optimization
- Geo-targeted ads
- Social media posts
Which type of ad is most effective depends on the practice, but it is a good idea to consider using a mix of ads rather than spending all your resources on one platform.
Let us help you organize your marketing spending
Each practice has different marketing needs. Whether you are considering marketing spending for the first time, are building a brand, or need advice about how to prioritize and use your budget most efficiently, we can help. Call us to learn more and have your questions answered.
Doctor Genius, located at 2 S Pointe Dr #200, Lake Forest, CA 92630, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.