Oh The Places They’ll Go: The Potential Patient’s Online Journey

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Having a website with all the bells and whistles is not enough to guarantee a patient will select your practice’s services

The goal of a website for any private practice is to accurately summarize the services of a practice and offer patients easy means of reaching your practice to schedule an appointment. The journey of the potential patient usually begins with an internet search that factor in online reviews, what insurance guidelines the patient has to follow and geographical location. If a website does not cater to those search parameters, then the website will have trouble attracting a steady flow of new patients.

Understanding the patient’s journey

It is important to understand the mindset of the potential patient who is in need of dental care. While advertising specific types of services on a website can be beneficial, professionals need a website that can effectively display those services in an easy-to-navigate manner. Patients need to feel that they can trust what the website states to a certain degree. Thus, reviews about the medical practice hold a certain amount of influence over people.

For instance, Ryan Erskine highlights statistics in a Forbes article, which states that 90 percent of consumers read online reviews before visiting a business. While people may be able to sense when a review is fake or the individual is over exaggerating, there are still many people who trust reviews to a certain degree. Thus, having a website that links to reviews and having professionals recommend patients leave reviews will help to promote their practice.

While reviews are an important part of what people consider when searching for a practice, location also influences where they will go. Many people will merely type in the name of their city and the type of care they need to start the search. Fortunately, Doctor Genius can help ensure that a specific practice appears within the different map apps and for the search phrase, “City, Dentist.”

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The Forbes article adds that 91 percent of adults use search engines online to find information on the web.

Proper website presentation

In order to stand out among the masses on Google search results, professionals need a quality website service that continues maintenance and updates to the website. Doctor Genius does both of these things and more, applying skills and necessary tools to the foundation of the website. At Doctor Genius, we build a website with the potential patient’s focus in mind. We know where to place the correct terms, information and content people want immediately.

Our team understands that when people are considering calling a medical practice, they are searching for the surface level of information. After finding the basic information, patients may begin to look at the rest of the website to find quality content that breaks down the practice’s services. While each patient is different, there tends to be a similar search routine for medical care. Insurance also plays a significant role in selecting a medical practice. We can help the professional determine how much or little about the subject they want to place on their website.

Call us for more information today.

Doctor Genius

At Doctor Genius, we work with clients to expand their private practice by helping them reach, engage and convert consumers into new patients. By offering high-end web marketing services to medical and health professionals throughout the United States, we help clients gain more profit and build trustworthy relationships with patients to initiate sustainable practice growth.

We construct a website for your practice, establish an active online presence, build and constantly update social media profiles, help you build stronger connections with patients, streamline the appointment scheduling process, funnel traffic from search engines directly to your practice website and much more. To begin the process of increasing the success and presence of your practice, give us a call at 877-477-2311.