A strong social media presence can be key to attracting new patients and growing your practice, according to Forbes. If you are active on at least one social media platform, it is important to know how to manage your accounts, make and respond to posts, and keep your branding consistent. In some cases, the most effective way to do this is by hiring a social media consultant.
Understand when a social media consultant can help
Answering these questions can help you determine whether hiring a social media consultant can contribute to your practice’s success.
Is social media a full-time job?
If you only have one active social media account and a smaller practice, keeping on top of it could be just one of the tasks covered by your marketing manager. If you have several accounts across multiple platforms and are receiving several reviews and comments daily, hiring a consultant can be an alternative to bringing on board another salaried employee for your marketing team.
Are you able to effectively use the data from social media?
The last thing you want is to spend time and money on a social media campaign that does not end up attracting any online attention. Do you know how many people are viewing your page? What about the demographics of those viewers? If you are unsure how many people came to visit your practice as a result of an ad or post on social media, you are not realizing the full potential of the data available to you. A social media consultant can not only manage the posts and respond to reviews or comments but also analyze the data to help you craft your campaigns to get better results.
Is your practice growing quickly?
There are smaller practices in towns with lower populations that have no intention of expanding outside of that location. For practices like these that are not focused on fast growth, it may not be necessary to have someone devoted entirely to social media. However, for practices in more densely populated areas or looking to expand to surrounding locations, social media can play an enormous role in attracting patients to the current practice as well as any new locations that may be opening.
Can you devote the funds needed?
The Content Factory notes you can pay anywhere from $1,000 to $20,000 per month for a social media manager. The fewer platforms this person is managing, the less expensive it is. Make sure you will be getting a good return on your investment before devoting too much money to this area. Perhaps try it for a few months and see the difference it makes in driving new patients to your practice.
Make the right business decisions for your practice
Every choice you make, from who you hire to what you spend your capital on, determines how successful your practice will be. Doctor Genius knows just how valuable information is, which is why we offer healthcare practice advice to keep you informed in addition to services such as digital advertising and online reputation management to help your practice stay relevant in today’s market. Reach out to us today to discover how we can improve both new patient attraction and current patient retention. Take the next step towards growth.
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