The PEW Research Center finds that 24 percent of participants use Twitter and 31 percent of participants in the study use Pinterest on a regular basis. Social media is becoming an effective tool for professionals of any field to reach clients. However, professionals need the social media know-how to navigate the system and gain more patients.
A strong presence in social media
From Pinterest to Twitter, dental professionals are able to interact with patients and share information about their services online. Social media can give professionals an opportunity to offer their services, promotions and information to potential patients with the click of a button. Twitter is one such platform that allows for quick bits of information.
In 2016, the PEW Research Center found in a group of 1,520 adults, 79 percent used Facebook as their main social media platform. Meanwhile, CNN writes on money.cnn.com that Facebook is climbing toward 2 billion active users as of the end of 2016. With the variety of content that people post on any social media platform, there are a variety of tools that people use online. One such tool is known as the hashtag that helps people find the post more easily than before.
In another study of the PEW Research Center, they explain that “The hashtag symbol (#) is used before keywords to categorize tweets and helps facilitate searches within Twitter.” By using the hashtag symbol, professionals can help patients find a specific post about dental care. Examples can include #DentalCheckups or #ProfessionalTeethCleaning. The PEW Research Center also finds that “Clicking on a hashtag will show all the tweets in a category.”
Twitter is beneficial for a quick and small post that appeals to patients who do not need or want a lot of information. However, attaching any word to a hashtag symbol does not guarantee that more people will read the post.
Let Doctor Genius enhance your practice
At Doctor Genius, we understand the mechanics of social media, utilizing Facebook and Twitter to promote a client’s practice. While Facebook is extremely popular, people will frequent other platforms online for various reasons. The PEW Research Center also found that in 2011, around 57 percent of all tweets from The Daily Caller and 21 percent of all tweets from the Washington Post used the hashtag symbol.
While the hashtag symbol can be effective, we will not flood every single tweet, Facebook post or comment with hashtags. We have a team of professionals who can help create, customize and continually monitor online content to ensure that our clients get quality service. Social media has more tools and methods for promoting one’s practice to potential patients. We strive to help our clients’ Facebook pages appear on other people’s feeds, while also reaching out on Twitter.
If you are interested in more information or in seeking our services, feel free to give us a call. #Specializedonlinecontent
At Doctor Genius, we work with clients to expand their private practice by helping them reach, engage and convert consumers into new patients. By offering high-end web marketing services to medical and health professionals throughout the United States, we help clients gain more profit and build trustworthy relationships with patients to initiate sustainable practice growth.
We construct a website for your practice, establish an active online presence, build and constantly update social media profiles, help you build stronger connections with patients, streamline the appointment scheduling process, funnel traffic from search engines directly to your practice website and much more. To begin the process of increasing the success and presence of your practice, give us a call at 877-477-2311.
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