For many medical practices, it is difficult to bring in and continue treating the generation known as millennials. This untapped market makes up about 75.4 million people according to the Government Census in 2015. However, the census also states that millennials are much more diverse and use various forms of technology for seeking medical care as opposed to traditional methods. Fortunately, Doctor Genius has an event about how to reach this untapped market.
Marketing to millennials
With technological advances, more and more people use cellphones or tablets instead of their computer. At this point, laptops and traditional desktop computers are becoming less of a mainstay in homes. While having a website can help a medical practice reach potential patients, millennials are less likely to search the web and more likely to use social media and apps.
Thus, Doctor Genius is hosting the event: Marketing to Millennials on March 15, 2018 at the Residence Inn by Marriott Santa Clarita Valencia from 6:00 p.m. to 9:00 p.m. with dinner included. This event can also add up to 3 CE credits for attendees. For more information on the event or to register, click here.
Medical professionals may not realize that 85 percent of millennials use a smartphone, which grants them access to web browsers, social media platforms, apps and more. Due to this, it is less likely that people will pull out their laptop or computer every night. Medical professionals need a mobile-first website that can adjust to the screen size of the device. Part of marketing to millennials involves reaching them on their highly-mobile digital platforms.
5 in 6 millennials connect to businesses via social media.
Reaching patients through other digital platforms
Social media may have started out as a platform for friends to communicate with each other, but has now become a platform for much more. Businesses of all kinds can use social media to reach out to loyal customers and new consumers with active posts. Medical professionals can link to their website through social media.
In fact, the PEW Research Center found in August of 2017 that two-thirds of Americans reported that they got at least some of their news from social media. People are seeking information on these platforms instead of searching for the specific medical service online. Our event will take the time to go over tips and techniques for utilizing these platforms to reach new patients. We can also offer methods for patient retention and maintaining these patients for years to come. If you are interested in this event, register today or call us for more information.
At Doctor Genius, we work with clients to expand their private practice by helping them reach, engage and convert consumers into new patients. By offering high-end web marketing services to medical and health professionals throughout the United States, we help clients gain more profit and build trustworthy relationships with patients to initiate sustainable practice growth.
We construct a website for your practice, establish an active online presence, build and constantly update social media profiles, help you build stronger connections with patients, streamline the appointment scheduling process, funnel traffic from search engines directly to your practice website and much more. To begin the process of increasing the success and presence of your practice, give us a call at 877-477-2311.