Today’s consumers commonly turn to digital sources for help when making healthcare-related decisions. Whether it is to seek out a new doctor, read reviews on their current provider, or find information that will help them manage their health, social media has exploded as a way for patients to consume information. At Doctor Genius, we have watched this trend continue to grow and understand that your online presence can have a significant impact on the growth of your practice.
Simple healthcare practice advice for social media strategies
Understanding the value of a strong social media presence should be just the start of your strategy. Here are seven tips to help you learn how to effectively use these channels for online marketing purposes.
1. Establish an online personality
Not every consumer who stumbles upon your profile or page will have physically been to your office. Use your posts to establish a tone and persona that fits your practice, whether it’s playful and professional or fact-based and authoritative.
2. Use advertising
As a provider, there are certain services you are trying to sell. Use your account as a way to develop and promote your brand to potential new patients. Share posts that advertise the specific services you offer or use paid tools within each platform to advertise.
3. Publish relevant, fresh content
Being a medical provider already gives your page an advantage in publishing content that users will find beneficial and new. Many consumers turn to the internet to self-diagnose, but your content can provide factual, relevant information.
4. Network with relevant accounts
You can build a greater following by following and engaging with accounts in your health network or professional associations that are relevant to your services. By sharing content from a relevant account, leaving comments, or interacting with a post through a “like,” you could catch the eye of new followers or develop a new contact.
5. Participate in relevant holidays
There are several days on the calendar that celebrate those who work in healthcare. Use your accounts to celebrate your practice and the people who help it run. Sharing posts and photos of nurses, doctors, or support staff celebrating national holidays gives your account personality and attracts positive attention.
6. Opt for a management system
It can be time-consuming to keep up with all of your accounts and keep the content engaging and exciting. You can get better results by working with a management system to plan and schedule posts or by choosing Doctor Genius to manage your digital marketing strategy.
7. Use it for mass communication
If your practice has to close early or you need to alert patients to a situation, your social media accounts can be a tool for mass communication. Use posts to get accurate and up-to-date information out to both patients and non-patients.
Professional marketing help
At Doctor Genius, we take the stress out of managing your digital marketing strategies. We can customize a plan to your specific needs, whether you need a high-performance website or you want help optimizing your content and site. Speak with one of our team members to find out more about our packages and services.
Doctor Genius, located at 2 S Pointe Dr #200, Lake Forest, CA 92630, provides a range of services for practice success. We seek to meet our clients’ needs by providing a variety of marketing, SEO, practice optimization tools, and coaching to transform the healthcare experience. Though we work to provide the most accurate information, the content found on this website is solely intended for entertainment purposes. Therefore, we cannot guarantee that the information provided is entirely correct. You may not use the information on this site to cure, prevent, or diagnose a perceived medical issue. If you have healthcare-related needs, please speak directly to a healthcare professional. Never self-perform medical treatments discussed on this website. All images displayed are also for entertainment purposes only, and personal experiences may differ. Please note that the business tactics mentioned on this site might not be applicable to your industry or practice.